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Paul Swydan

Paul Swydan

Outside Boston
Paul Swydan is the owner and operator of The Silver Unicorn Bookstore in Acton, Mass, and the curator of the Boston.com Book Club. In a prior life, he was a sports writer and editor.
Oct
31
A graphic I made that says "Celtics Player Power Rankings" with some fun arrows.

Celtics Player Power Rankings, Inaugural 2026-2027 Edition

I was tempted to do this after the first game, when the team was bullied out of the second half
13 min read
Oct
18
A Green Tint-produced graphic!

2026-2027 NBA Predictions

At the beginning of Major League Baseball seasons, Bud Selig used to say "hope and faith" so often
22 min read
Oct
14
This is actually the photo for "1nce Again" not "Keeping It Moving," but Phife is wearing a Patriots jersey in this, and also someone used it in the YouTube video for "Keeping It Moving."

Keeping It Moving

I always enjoy watching Boston Celtics basketball. It's like, my jam. I enjoyed the teams of my youth
3 min read
Oct
10
Homer foresaw the coming newsletter boom, because "The Simpsons" predicts everything!

10 Most Intriguing Eastern Conference Players, 2026-2027

We're so back. The more I think about this season, the more excited I am, because there'
12 min read
Sep
07
Did you know that Al B. Sure was born in Boston? It's true! Also, this song hit No. 7 on the Billboard Hot 100!

The New Al Horford?

I've been a real hard time coming around to the fact that Paul George is on the Celtics
7 min read
Sep
05
"None of you seem to understand. I'm not locked in here with you. You're locked in here with me!" is one of the best lines ever, and line readings ever. Chef's kiss.

Western Conference Depth Chart Review

We did the East, so let's do the West too! I know, it's been a month,
10 min read
Aug
06
Rumlow had a knack for good, condescending one liners.

The Value of Depth, and Which East Teams Have It

Depth has never been more valuable in the NBA, for two reasons. One, as we Celtics fans have learned, the
13 min read
Jul
29
Sandy and Ness Gordon are not the most sterling basketball executives.

The Biggest Losers of LeBron James' Final Decision Were the Los Angeles Lakers

The Los Angeles Lakers acquired Luka Dončić on Feb. 2, 2025. For the next year and a half, they had
5 min read
Jul
25
"Batman v Superman: Dawn of Justice" was not a great movie, and Jessie Eisenberg was the worst part of it, which makes this a fitting picture for the lede here in multiple ways.

The Sixth Circle of Hell

A little over a month ago, I was in a celebratory mood, because the Celtics had chosen to not trade
12 min read
Jul
16
Phife Dawg from A Tribe Called Quest (RIP) performs "Scenario" on "The Arsenio Hall Show"

The Three Main Problems with Basketball Analytics

Analytics became a flashpoint in the wake of the Jaylen Brown trade, which I found amusing. Much of the discussion
13 min read